What got you involved in fitness/sport/healthy lifestyle?

I was always active and wanted to move. My parents tell me that I tried to start walking when I was a baby at such an early age that it wow’d people. Between playing soccer into the night, baseball, and basketball, I enjoyed competitive sports. Jumping into tennis was what made me passionate about fitness. I transitioned from team sports to individual sports like tennis, boxing, and kendo and it was there where I found the profound spirit of internal development through movement. The realization then came that knowledge of the human movement system was the most valuable thing in life and I have never looked back at the mastery of movement.

How did you come around to developing Primal Power?

I had a vision of my own methodology from what I had seen others not practice: mindfulness to detail, purpose in every movement and position, and developing spirit and passion. Ralph Waldo Emerson said it best, “Every artist was first an ameteur.” So while others look to provide shortcuts or choose not to provide the best, through mental effort and understanding limitations, I worked to tackle them and improve the quality of life and performance.

What does it mean to break down barriers, push yourself, and transcend?

Looking deep down into yourself is the first step. Understand your faults – work to make them your strengths. Eliminating the noise, the doubt, and fear is the first step. You have to look in every inch of your environment and self to understand where you are and where you need to go. Overcoming “barriers” should never come easy. It takes grit, dedication, determination, and a visceral approach to what you want to get to where you want to be.

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The Methodology

A background based on a hybrid theory in fitness & wellness. No cookie-cutter program here. No shortcuts. James Shapiro knows it takes hard work and dedication to be the best.


Place all the pieces together. James Shapiro understands your static & dynamic posture, the pillars of strength that led you to success, and find weak-links to gain insight into the plan that will benefit you the most.


Begin from the level you need and exceed your expectations. Exercise selections meant to challenge you and proper progressions designed to connect body & mind.


Learn how to monitor all the variables in your life to control your success. James Shapiro will work with you on the proper mindset, incorporate wellness life-hacks, and round-out your nutrition with our guidance.


Feelings and sensations of improved body composition, endurance, and strength. Push for new possibilities and obstacles. Fitness is a journey that never stops moving – neither should you.