A worldly-understanding. Bringing philosophies and approaches from every corner for the best experience possible.

Focused on Health

Health and Wellness is our priority. Apply our practice with help of medical & fitness professionals from around the world.

Results Oriented

Improve your performance with specific programs for body composition, strength, athletic performance, corrective exercise, and mobility.


We collect peer-reviewed science based evidence to support all of our claims on our blog posts and articles & also to back up our programming.

The Vault

From client performance, workout tips, exercise demonstrations, workout suggestions, and remix playlists – we’re all in.

Knowledge Base

Break down misconceptions, understand the legitimate argument, and build a new foundation of greatness with our blogs & articles.


  • My commitment to a healthier lifestyle & James’ expertise equaled tangible change and satisfaction. I’ve never been in better shape; I feel more confident stronger, and healthier. 

    Shermaine Lee
  • The experience was better than going to any Equinox or other overpriced gym. People noticed I had lost weight and my wife noticed it considerably.

    Dan Mandel
  • Everything James did exceeded my expectations and completely floored me. I can now deadlift 230 lbs, squat 185 lbs, leg press 500, and I’m just getting started. Thank you for forever changing my life.

    Dorcas Carlos
  • I now have the tools and confidence to succeed in the gym. From body weight to free weights, I now know proper form leads to long-term success.

    Charlie Tingen

Read their full stories on our Testimonials page.


Pushing limits each waking minute to the hardest progression possible to make everything else look easy.

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Like What You See? Become Primal Today!

Begin that journey by training smart with progression and be amazed by what your body can do in just a short amount of time.